Consulting and managed operations that turn news, expertise and market signals into original, approved content distributed methodically across search, AI answers and social media.
What we offer
Monitoring and consolidation of news, industry sources and public signals, with deduplication, topic clustering and prioritization
Sourced briefs, editorial drafts and channel-specific versions, always subject to human review and approval
Editorial calendar, digital newsroom, press releases, authority articles and support for media and partner relations
Social media planning, scheduling and publishing through official connectors, subject to each account and platform's permissions
Technical and editorial SEO for traditional search, Google News and Discover when applicable, including schema, canonicals, sitemaps and IndexNow
Optimization for AI answers, citation and referral monitoring, and an improvement loop driven by search, social and conversion data
Deliverables
- Presence, competitor, source, entity and priority-channel assessment
- Topic map, editorial backlog and publishing calendar
- Briefing, drafting, review, approval and channel-adaptation templates
- Technical plan for a newsroom, Article/NewsArticle markup, internal links and indexer distribution
- Search, AI answers, social media, referral and conversion dashboard
- Recurring report on learnings, experiments and next opportunities
Who it is for
- B2B companies and highly specialized businesses that need to turn expertise into authority
- Marketing and communications teams with fragmented planning, publishing and measurement
- Regulated organizations that require sourcing, approval, traceability and version control
- Associations, regional portals and institutions that need to organize a high volume of news and topics